TravelTune
"AI Plans, You Explore!"
"I often found myself overwhelmed by the sheer volume of information and the difficulty in making decisions, leading to stress and uncertainty about our travel plans."
Divya Sitlani
Yes
No
Would you want an AI travel chatbot like ChatGPT for planning and inquiries?
Family
Friends
Both
Whom do you travel with?
Would you trust and move ahead with the itinerary generated by the chatbot?
Yes
No
Maybe
Twice
3-5 times
Once
5 times
Thrice
4 times
How often do you travel?
Role: UX/UI Designer
Duration: 4 months
Tools: Figma
Details
TravelTune is a premier destination for bespoke travel itineraries. Simply provide your destination, dates, and interests, and our AI-driven platform will meticulously curate a tailored experience for you. Say farewell to generic plans and embrace unforgettable adventures with ease.
Overview
1 week
Empathize:
Learning about the problem along with the audience to design TravelTune for
Define:
Constructing a user-centered perspective based on insights and needs.
Ideate:
Brainstorming and defining creative solutions for the defined problems
Testing:
Running prototype testing along with interviews. Redefining on the feedback.
Refining:
Finishing the touch ups of the details which are required along with user testing.
2 week
3 week
4-5 week
6 week
Project Timeline
I conducted a survey to comprehensively understand the information gathering techniques and planning processes employed by users and travelers.
The survey was designed with targeted questions aimed at elucidating their preferences and expectations regarding an application for generating personalized travel itineraries, encompassing preferred activities and information.
Planning a trip with a group of individuals boasting diverse preferences and destination interests presents inherent challenges. Each member may harbor specific desires regarding activities and destinations, potentially leading to conflicts and difficulties in achieving unanimity. Moreover, coordinating schedules, managing budgets, and securing accommodations that cater to all participants compound the complexities.
Additionally, scouring multiple platforms for information and grappling with data overload exacerbates the planning ordeal. Synthesizing disparate sources into a cohesive itinerary that caters to everyone's wishes proves arduous and time-consuming. Successfully navigating these divergent preferences mandates meticulous planning, effective communication, and a willingness to compromise.
Background research
Diving into the scenario of planning an itinerary
Comparative Analysis
Personalized Recommendations
Interactive
Itinerary Builder
Real Time Travel Info
Transportation Recommendations
Accommodation Booking
Roam Around
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✅
❌
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✅
✅
Trip Planner AI
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✅
Wonderplan.AI
Problem statement
Traditional trip planning can overwhelm users with research, information overload, and a lack of personalization, making decision-making challenging and increasing the risk of missing out on experiences. Overspending due to the multitude of options available is also a concern.
Survey Insights
Discover pain points of frequent travelers
Subjects feedback
"Navigating through numerous travel apps left me feeling overwhelmed and unsure if I was making the right choices for our trip. I needed a simpler way to plan."
Riya Prajapati
"Keeping track of booking confirmations, transportation schedules, and attraction tickets became a logistical nightmare, adding unnecessary stress to our trip planning process."
Aashav Panchal
"Trying to accommodate everyone's preferences in our itinerary often resulted in compromises and missed opportunities to fully experience the destinations we visited."
Shashwat Kapoor
EXPLORE
CREATE
GENERATE
TRAVEL
Final Prototype
Prototype: TravelTune
Smart Destination Recommendations along with satisfied booking
Smart destination recommendations and booking services enhance travel satisfaction by offering personalized suggestions based on individual preferences and past travel history.
Integration of booking services streamlines the reservation process, saving time and ensuring seamless travel planning. Overall, TravelTune’s this approach leads to more enjoyable and satisfying travel experiences for users
AI-Powered Itinerary and real-time Travel Updates
TravelTune’s AI-Powered Itinerary feature provides users with personalized travel plans based on preferences and constraints.
It offers real-time travel updates, including weather forecasts and flight statuses, ensuring adaptability and enhancing the overall travel experience.
Key Features
Personalized Itinerary Creation
TravelTune’s personalized itinerary creation tailors travel plans to suit individual preferences, considering interests, constraints, and requirements.
It leverages technology to offer tailored recommendations for activities, accommodations, and dining, enhancing the overall travel experience for each participant.
User test feedback
“I absolutely love the idea how TravelTune tailors my travel plans to my preferences!
It's like having a personal travel assistant that understands exactly what I want.
The real-time updates idea is a game-changer too, keeping me informed and stress-free throughout my journey.”
Divya Sitlani
Discover the latest and greatest local hotspots and must-visit destinations that will elevate your experience to new heights!
How might we craft a planning experience that's as smooth as silk for travelers? Imagine receiving the freshest updates, buzz-worthy news, and top recommendations—all personalized just for you! And what if our AI-powered itinerary generator could whip up dreamy travel plans based on your every like and interest? Wouldn't that be the ultimate adventure?
User Persona
Design Goals
Persona: Eva Long
“If TRAVELING would’ve been free, you would never see me at home.”
-Eva
Meet Eva Long, a passionate blogger from the United States whose love for travel knows no bounds. With a keen sense of adventure and a knack for organization, Eva embarks on 3-4 trips a year, eager to explore new destinations and uncover hidden gems.
However, amidst her busy schedule and reliance on social media, friends, and Google for trip planning, Eva often finds herself overwhelmed by the plethora of information and the challenge of staying connected on the go. Determined to streamline her travel planning process, Eva seeks a solution that can help her efficiently research, plan, and organize her itineraries with the assistance of AI technology.
Learnings from User Persona - User Journey Map - Surveys
Design Opportunities
Tactical Solutions
Providing a feature where the users can vote for destinations in the group.
The AI presents a list of to-do things and to-go places according to each individual’s likes.
Present destinations to the user according to their budget and preferences.
Feature of AI powered itinerary which covers all the member’s liked activities and interests.
Include list of to-carry list from the list of activities and for places to visit.
Feedback from the local guides and the travelers who have visited.
Conclusion
Takeaways and
Future Directions
Leveraging AI technology to streamline travel planning for individuals like Eva Long can significantly enhance their overall travel experiences. By addressing pain points and providing personalized itineraries, AI-powered solutions have the potential to improve efficiency, reduce stress, and maximize enjoyment for travelers. Further research and development can refine these solutions for broader application in the travel industry.
TravelTune
